So, would like to know what it is and what it brings.
A Netflix account only supports a certain number of devices.
Otherwise you could e.g. Distribute to 20 people and all could look at the same account.
You can of course find further information on the homepage:
Yes, but what do you do when activating the device?
That's why I sent the link.
A device has a hardware ID / model number etc.
This is registered under the respective account under Devices. Thus Netflix "knows" that this device belongs to the respective account.