I recently saw nh doku about the Tagesschau (how it is created, etc.) and there was one who said that the last show had a little over 10 million viewers… Fine and good but… How does he know? I mean cable TV is not a netflix account that saves what you watched and when?!
The number of viewers can be determined for each program.
This is extrapolated as with election forecasts.
And where do you get the numbers that have not been extrapolated?
The audience numbers are then extrapolated
How are TV ratings measured?
In Germany, the ratings were measured for the first time on the https://www.agf.de/agf / geschichte /. Today the Society for Consumer Research is responsible for this, on behalf of https://www.agf.de/. This in turn brings together the public and many private television broadcasters, including the ProSiebenSat.1 Group broadcasters and the RTL Deutschland media group.
What is measured is what 5000 households with a total of around 10,000 members watch at what time on television or via recording (DVR). They form the television panel, a "scaled-down image of all private households with at least one television set in Germany […] whose main income earner is German-speaking", according to https://www.agf.de/forschung / methode /. Of these, 75.68 million people aged 3 and over or 38.8 million television households in Germany will be closed. When selecting the panel participants, attention is paid to representativeness, i. H. The sample must match the total number of television households https://www.agf.de/forschung / qualitaetssicherung / representativitaet /? Name = representativit% C3% A4t match, e.g. B. Regional distribution, household size, age and schooling. The reception paths IPTV, satellite, cable and terrestrial are measured.
The measurement is either carried out using a device called the TC Score, which acts as a tuner and, after registering up to 16 household members and 16 guests, measures what they see to the second. Recordings are also recorded here, e.g. B. From the hard disk recorder. Alternatively, measurements can be made with a device called TC UMX, which the program recognizes based on the audio signal. With IPTV this is the only possible measurement method, since there's no tuner here.
How can I get involved?
Ask there and then apply
https://www.machmit.gfk.com/de/kontakt