Be it advertising for Netflix, Amazon Prime, or more recently Disney +. Why do Pro7 and co show advertisements for such streaming services, because at the end their ratings will suffer. Mainly because nowadays more and more young people and even older people claim that they would no longer turn on the TV and only use Netflix etc.
The TV stations can pay for the advertising well. Money makes the world go round.
Yes, but I hardly think that they pay more than anyone else. And if so, it shouldn't be too much. In addition, it is not profitable enough in the long run if it causes them to lose more and more viewers
The broadcasters get money from the advertising and also assume that there are still people who do not use streaming services (e.g. Older people).
Because they know they are screwed anyway and so at least they get some money
Why do Pro7 and co show advertising for such streaming services
Because there's not a little money for such spots.
Otherwise, the focus of such TV channels is not in series or films that run in the afternoon program, but rather in shows / in-house productions / sports programs that are not shown on Netflix and Co.
You can see that from the ratings. Programs like the jungle camp, the crime scene, GNTM, the bachelor, the undercover boss have the highest ratings and thus bring the most money.
The amount of money for television spots depends on the potential audience. If an estimated 5 million people watch a program, then the companies also pay properly for the spots. The more viewers, the more coal. For a 30-second spot in the Superbowl final, a company must now spend € 5 million.
Otherwise, the television station can also place the individual spots appropriately. If "The Big Bang Theory" advertising break from Netflix advertises that the series can also be seen there, it would be pretty stupid.
On the other hand, it is no problem to advertise for Netflix in the advertising break from the Bachelor.
I know that. So it depends on the time of advertising. But these services still don't pay more than a toothpaste commercial would now pay. That's why I don't think it's profitable or clever for such stations
But if more and more people only use such streaming services, then they will not notice anything if they advertise such original productions. For big things like GNTM etc. Maybe yes, but other programs?
What is clever? The company gets the slot that pays the most. There may well be programs or times that are of no interest to companies. So you can sell such a slot to Netflix and Co.
If it were up to it, it would also be bad for companies to advertise (audio) books or PC games. This also theoretically loses viewers.
If you continue to knit this, you shouldn't even advertise bicycles, gyms or job boards. Would be stupid if you discovered cycling for yourself and no longer hung in front of the telly.
If you continue to knit this, you shouldn't even advertise bicycles, gyms or job boards. Would be stupid if you discovered cycling for yourself and no longer hung in front of the telly.
that is too far-fetched. The other statements make more sense, yes
Although broadcasters know about the competition from streaming, such spots also bring high income. In Germany there's also a very large audience for TV formats because the streaming trend arrived very late. But why do you want to watch what's on a station's schedule when you can watch the programs you want anytime, anywhere? Many broadcasters now offer their own variant of "streaming" in the form of media libraries, but you rarely see advertisements for them. In order to be successful in the future, the German film industry should simply sell existing formats to the streaming providers at the right conditions. However, the price must also replace any revenue with the other advertising blocks, since this is how the private broadcasters largely finance themselves. It is also questionable what would result from such a scaling, how this will change the job market that television production offers. If one also compares international productions from FR / GB / USA with German ones, it quickly becomes clear that German TV productions are stylistically and in terms of content little suitable for international export. Take a look at the show "Nailed-It" and the German equivalent "Who can, can". The US version is also digestible for us German viewers with the appropriate synchronization, while the German version in comparison seems so forced and strange that there's little chance of selling it to international viewers (also with synchronization).
It's not like the TV channels are completely holding their feet on this. Many of the in-house productions can also be seen on the Internet - on official YouTube channels or on the websites of the television stations. So you are no longer forced to watch TV to see what they produce.
You get that halfway through the media, or the social environment.
I watch almost exclusively Netflix, Videoload and Co. But I still know what's going on on TV.
