How can Netflix actually offer such a comprehensive and good overall package, so cheap?
It's the crowd that matters
I would say, because it is cheap, many buy it and therefore they have a lot of money to license many titles. But no idea if that's true…
Global player
They are actually making a minus with the offer at the moment
Companies like Netflix or Spotify are designed to make negative in the first few years, so that customers are attracted by the low prices. If you have a large clientele after a few years, the price will slowly increase. Many will not be bothered then and will stay, so that the company will slowly start to gain.
